Straight from the page

The idea notebook.

Nothing polished here. This is where it actually starts.

Handwritten notebook page with two idea clouds and arrows
My actual notebook. Sorry about the handwriting.

Idea one

Get people on camera answering one question. Real voices, not perfect ones.

Idea two

One song, many languages. Singers from twenty-eight states and eight union territories.

The rule

Ordinary voices also get to join in. That is the whole point.

Always

Post it on social media. Let it travel further than the brief.

There are twenty more pages like this. Ask me.